Search Engine Optimization Tips
1. Keyword Research
2. Website Structure
3. Meta Tags
4. Content Optimization
5. Link Building
Content
Unique, Quality Content: Why is it important? Well, for several reasons. High quality content is what attracts visitors to your site. If your content is interesting and useful, then they are likely to return. They are also more likely to tell their family, friends and colleagues about your web site, which in turn drives more traffic. Another benefit of high quality content is the potential of gaining back links. Users who read and enjoy your content are more likely to link back to your site.Content Frequency: Creating new articles and resources on a web site is also important in SEO. Adding new content on a regular basis increases the amount of pages that can be indexed by search engines giving you a better chance to rank. It is also important because it can increase the frequency at which spiders crawl your site.
Keyword Usage: When writing copy, incorporate your primary keywords into the content. Don’t overdo it and try to jam keyword after keyword into your articles. Do it naturally and be sure you are writing for your audience and not the search engines. When possible, include your keywords as close to the top of the page as possible.
Heading Tags: Heading tags are basically used to describe certain sections of your website. Using heading tags (h1, h2, h3, h4, h5, h6) are highly effective. H1 tags are the most important and h6 the least. H1 tags should be used to highlight your primary keywords and occur once per page. For associated and secondary keywords, use h2, h3, etc.
Usage:
